Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens. If passed, Google and Meta would be forced to break up their multi-billion-dollar advertising arms. The Drum surveys top advertising and media leaders on how the bill could send shockwaves through the industry.
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Arielle Garcia, chief privacy officer, UM Worldwide
Generally, the industry would benefit from more competition and strict limits on self-preferencing. There would likely be an impact to data availability; although what exactly the impact might be is not clear. This is underscored by the contrast between Google’s comments that the bill, if passed, would be bad for privacy – versus the IAB’s critique that “the market would lose the scale and precision the internet offers.”
Read more on The Drum.