All eyes continue to be on Hollywood.

This week, the Writer’s Guild of America (WGA) enters its seventh strike week and there’s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on June 30.

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“Regardless of what happens right now, things are going to be delayed,” said Stacey Stewart, chief marketplace officer, UM. “It’s gone on long enough that there will be delays no matter what so we [plan to] focus on sports and reality for the early part of the season to hedge our bets.”

Read more in Digiday.