In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is far from dead.
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And Yelia Schnelle, senior planning director at UM Australia, says print media is facing challenges due to younger generations’ preference for digital feed-based platforms: “To thrive, print publications need to create content that is tailored to the print format rather than simply replicating digital content on paper. Ultimately, success depends on building demand for their content, regardless of the medium, within their ecosystem.”
Read more at: https://www.campaignasia.com/article/why-print-is-an-enduring-force-for-advertisers/497699?fbclid=IwY2xjawGqGMdleHRuA2FlbQIxMAABHWkmyLxRCEKRSFtIGwC89wUZmQ-3sbyAFNraKXKQmLgbabXfmJtg5yCnyg_aem_Fj1YJMXvdu4McPzvpIOV7g
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