Enterprise Holdings named UM as its media agency of record in North America and Europe, the agency confirmed on Tuesday.
UM, which also recently won Behr, will lead media strategy, planning, buying, data and analytics across the company’s brands: Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car.
Omnicom Media Group’s PHD was the incumbent for Enterprise, which launched a formal review last fall.
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