Forrester is out with a new evaluation of 10 holding company-owned media agencies.
According to the report, part of Forrester’s “Wave” series, Interpublic’s UM, Omnicom’s OMD, Publicis Groupe’s Starcom and Dentsu Aegis Network’s Carat are “leaders” in the space based on scores awarded across 29 criteria that were grouped into three categories: current offering, strategy and market presence.
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