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By Jeanine Poggi, Lindsay Stein
Hulu is consolidating its media planning and buying under Universal McCann.Razorfish and Zenith previously worked on the businesses.
UM was brought on following a competitive review, which was supported by MediaLink. Hulu’s media spend is in the hundreds of millions, according to people with knowledge of the matter.
Hulu brought all of its media planning and buying under one agency in an effort to unify its advertising strategy and planning across all channels.