CVS has awarded its business to Interpublic Group of Cos’ UM, concluding its pitch that began this spring, according to people familiar with the matter.
Pile and Company supported the search.
The business moves from WPP’s Mindshare, which won the account in 2010 when the creative- and media-agency business was last up for review.
The change comes more than a year after search consultancy Pile helped CVS with a creative-agency review that saw the business move from Havas’ Arnold to Omnicom’s BBDO.
“As a matter of course, CVS Health is evaluating its agency partner for its media business,” said a CVS spokeswoman in May.
