Perplexity has unveiled its AI-driven ecommerce feature, ‘Buy with Pro,’ for its U.S. Pro users.

Previously dubbed ‘Pro Shop,’ consumers can now purchase items directly from Perplexity’s app. Perplexity is incentivizing people to shop by offering free shipping. Once a product is selected, users only need to enter their billing and shipping details to complete the transaction, with taxes estimated by Perplexity.

…

Whole Foods Market and ad agencies including PMG and Universal McCann are testing Perplexity’s search ad product.

Read more in Adweek.