See the Real Me – Jazz has made the YouTube Ads Leaderboard for the month of March!
The YouTube Ads Leaderboard is a monthly showcase of the most engaging ads that people watch on YouTube. The Leaderboard uses a quantitative methodology that factors audience retention and organic views to determine ads that people choose to watch. See the Real Me – Jazz landed in an impressive tenth place.
The Jazz Jennings episode of the See the Real Me campaign generated major buzz and received outstanding media coverage, including BuzzFeed, Cosmopolitan, People Style Watch, POPSUGAR and the Advocate. To date, the episode has generated over 90 stories across digital and broadcast media with a total reach of nearly 600 million!
Kudos to Brendan Gaul and the entire UM/J3 Studios team, whose passion and commitment to the See the Real Me series has made it a phenomenal success – with more to come.