In the fifth edition of a special COVID-19 series, IPG Media Lab’s “Floor 9” media futures podcast, UM Worldwide Chief Digital & Global Brand Safety Officer Joshua Lowcock speaks with The Washington Post Chief Revenue Officer Joy Robins about how COVID-19 is driving news consumption, what readers want, and how brands can work together with publishers to get their brand messages across better.
“We are seeing people feel more hopeful in the last couple of weeks,” Robins notes, adding, “we are seeing this permission to entertain with more lively content.”
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