UM London is celebrating three account wins. In addition to signing new clients E&J Gallo Winery and The Economist, our London office successfully defended the media planning account for FSCS Communications.
E&J Gallo Winery selected UM London to handle its media planning and buying accounts in late April. UM will be tasked with supporting campaigns for the winery’s core brands including Gallo Family Vineyards, Apothic Red, Dark Horse and New Amsterdam.
“We are firmly focused on continuing to grow our portfolio of brands,” said Olga Senkina, Marketing Director EMEA, E&J Gallo Winery. “We are very engaged with our target audience and are constantly seeking new and creative ways of communicating with them. We are very excited to be working with UM London.”
Headquartered in Modesto, California, E&J Gallo Winery was founded in 1933 by brothers Ernest and Julio Gallo and is the largest family-owned winery in the U.S. By 1993, the company had grown to be the largest winery in the U.S., owning 25 percent share of the American wine market. The winery expanded internationally in 1974 and currently boasts offices in Frankfurt, London, Mexico City, Tokyo and Toronto.
Building on their E&J Gallo success, UM London won the global paid social media account for The Economist. The assignment comes at the conclusion of a competitive pitch against five other agencies from London and New York.
“UM’s data-led, programmatic and always-on approach to social media is exactly what we needed to manage this multi-market task,” said Mark Cripps, Global Head of Marketing Innovation & Digital Acquisition, The Economist. “Their tier-one relationship with Facebook also unlocks alpha and beta tests that others couldn’t reach.”
Established in 1843, The Economist offers authoritative insight and opinion on international news, politics, business, finance, science and technology both online and in print. It also offers a variety of web-only content, including blogs, debates and audio/video programs.
In addition to their new account wins, the London office successfully retained the FSCS Communications planning account.
The statutory review included all CCS planning roster agencies.
UM London will continue to be responsible for developing a multi-media communications strategy, building on public awareness of the protection provided by the FSCS and increasing knowledge of the compensation limits.
Mark Oakes, head of communications for FSCS, said, ” UM London delivered an outstanding proposal and pitch and proved they have strong credentials to help us drive forward our consumer awareness campaign. We are looking forward to continuing our journey with the UM team. They and the other bidders show the world class strengths of the UK industry.”
The FSCS was launched in 2000 to help savers who have lost money that had been invested with banks.
“We are thrilled our relationship with FSCS will continue to evolve,” said Russell Place, Managing Director, UM London. “We have developed a deep understanding of their communications needs and the audiences they strive to engage”
