UM and IPG Mediabrands have won a combined five Adweek Media Plan of the Year awards.

Best Use of Insights

White Hats Wanted by UM NY for U.S. Army

Best Use of Programmatic

A Hero Inside Us All by Mediabrands SF for GoPro

Best International Campaign (Spending $1MM+)

You Never Lamb Alone by UM Sydney for Meat & Livestock Australia (MLA)

Best Use of Native Advertising (Spending $1MM+)

The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”

Best Total Campaign (Spending $10MM+)

The Laws of Gilead by UM LA for Hulu’s “The Handmaid’s Tale”

Read the full article

UM US (Global Headquarters)
Privacy Overview

Our website uses cookies for various purposes, including to enhance the site’s functionality, and help us understand how you use and interact with the website. To learn more about the cookies used and your choices, please see the Online Privacy Notice. Please indicate below whether you agree to the use of cookies for the purposes described above:

You can adjust all of your cookie settings by navigating the tabs on the left hand side.