UM global chief executive Daryl Lee and US Post Office chief marketing and sales officer Nagisa Manabe have both been added to the line-up at this year’s Festival of Media LatAm.
Lee and Manabe will be joined on stage by Rochelle Deckelbaum, senior vice president, east coast lead, UM Studios, and Edgardo Tettamanti, senior vice president marketing LAC, MasterCard. They will discuss how, in today’s era of media fragmentation, old models simply do not work and the industry needs to move from buying impressions to making impressions.
This year’s event, which will be held at the Fontainebleau Hotel on Miami Beach from 1-3 October, will focus on the theme ‘Harnessing the Power of Transformation’ in the emerging and adapting LatAm market.
There will also be a session on the connected consumer featuring James Galpin, head of media and digital solutions, LatAm, Millward Brown, and Aris De Juan, president of Clear Channel Outdoor LatAm, Clear Channel Outdoor.
Galpin and De Juan will discuss how consumers are finding new ways to connect 24/7, resulting in new media channels being invented and brands finding smarter ways to engage.