UM Appoints its First Chief Privacy Officer

July 27th, 2020 | UM in the News

Arielle Garcia will help guide clients through an increasingly complex landscape surrounding digital privacy law with the emergence of GDPR in the U.K. and California’s Consumer Privacy Act.

UM, an IPG Mediabrands global media agency, appointed Arielle Garcia as its first chief privacy officer. She previously was VP of business operations and compliance for UM’s ExxonMobil and Accenture accounts.

In her new role, Garcia will spearhead IPG Mediabrands’ Privacy Taskforce as well as oversee the launch and implementation of UM’s privacy program. The program, according to the agency, will involve setting a strategy for navigating new digital privacy laws (such as the U.K.’s General Data Protection Regulation and The California Consumer Privacy Act); developing policies and procedures around them; and educating and training employees and clients on how to collect and share online consumer data ethically.

UM says Garcia will provide guidance to both internal teams and clients on all privacy-related matters as well as build out the agency’s consulting services “around privacy, trust and brand safety.”

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UM Appoints its First Chief Privacy Officer