Mediabrands Australia’s Universal McCann – otherwise known as UM – has been chosen to serve as the Australian Government’s ongoing Master Media Agency, wrapping up a six-month pitch process.

The news solidifies the international media agency’s six-year partnership with the Government, having won its media account in 2018 and retained its contract in May 2021.

The agency’s work will cover media buying, planning and strategy for each of the Government’s media channels.

Unless a new contract comes into effect, UM and the Australian Government’s new partnership will come into play this October and cover a four-year tenure.

Read more in Mumbrella.