UM’s Effie tally continues to grow, with offices from Poland, Ukraine and Czech Republic bringing home another ten awards (collectively) including a Grand Prix for UM Poland!
Effie Awards – Poland
Grand Prix
Idea Bank Employee, PKO Polish Bank
Long Term Marketing Excellence
GOLD – Idea Bank Employee, PKO Polish Bank
Banking
BRONZE – Achilles, PKO Polish Bank
Effie Awards – Ukraine
Food
SILVER – Price of Care or How to Ensure High Profitability of the Product, PJSC “Mironivsky Hliboproduct”
Long-Term Effectiveness
SILVER – First Ukrainian Lovemark, or Why Brands Need Communication Strategy, Mironivsky Hliboproduct
Short Term Effects – Silver
SILVER – Switch Off Panic. Switch On Slando!, Emarket Ukraine (Slando)
BRONZE – Slando Became OLX, Emarket Ukraine (Slando)
E-Commerce
BRONZE – Switch Off Panic. Switch On Slando!, Emarket Ukraine (Slando)
BRONZE – Slando Became OLX, Emarket Ukraine
Effie Awards – Czech Republic
Consumer Goods
GOLD – Casting Creme Gloss, L’Oreal Paris
Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.
Congratulations to all winning markets!