UM has defended the federal government’s master media account, Mediaweek can confirm, beating out Omnicom’s PHD in the final stages of the competitive pitch.
In a statement to Mediaweek, a spokesperson from the Department of Finance said: “Universal McCann (UM), a division of Mediabrands Australia Pty Ltd, has been selected as the new Master Media Agency following a tender process. A Deed will be signed shortly following which the outcome will be published on AusTender.”
Read more in Mediaweek.