Hearing-aid manufacturer Eargo said Thursday that it has ended a two-month national search, naming UM as its U.S. media agency of record.
Eargo previously worked with MMSI on select media planning and buying opportunities, according to UM. The agency could not disclose billings.
UM will lead Ergo’s media strategy, planning, buying, SEO and analytics and support a U.S.-based corporate social responsibility effort to “revolutionize hearing-wellness for everyone.”
“We are inspired by Eargo’s promise to revolutionize hearing wellness for everyone,” said W. Joe DeMiero, UM U.S. chief executive officer. “Working with mission-driven companies creates meaningful opportunities, and we’re excited for all that Eargo and UM can accomplish together.”