Interpublic Group’s UM has retained BMW’s North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
A BMW spokesman confirmed the moves.
The automaker put the BMW brand into review in May 2015, amid a frenzy of other media reviews across various industries that has been dubbed Mediapalooza. UM first won BMW in 2009.
BMW spent $314.1 million on advertising in the U.S. in 2015, ranking it as the nation’s 136th largest advertiser, according to the Ad Age Datacenter.
