Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.
UM has appointed Sasha Savic as global chief executive. Savic joins from EssenceMediacom US, where he recently served as global chief innovation officer. He was the CEO of Mediacom US for nearly a decade, during which the agency reported nine years of consecutive growth, and promoted to a global role last August when Jill Kelly was named inaugural US chief executive of EssenceMediacom, which officially launched last week.
Savic will report to IPG Mediabrands CEO Eileen Kiernan, who was previously global CEO of UM until she was promoted to IPG Mediabrands CEO last July. As part of a leadership reshuffle, IPG Mediabrands boss Daryl Lee took on a leadership role at the advertising agency McCann Worldgroup.
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