Both Dr, Reddy’s and flydubai have signed UM Romania as their media agency.
Dr. Reddy’s Laboratories, a global pharmaceutical company founded in 1984 by Dr. Anji Reddy, was the first drug production center in India. Enjoying rapid expansion, the company is focused on providing medicines in three business segments: generic molecule, pharmaceutical services and active ingredients. Currently Dr. Reddy’s has over 190 medications and 60 active ingredients to fight pain, infections, cancer and diabetes.
Billed as Dubai’s innovative low-cost airline, flydubai began serving Bucharest in October of 2012. To date, flydubai services destinations across 21 countries, and is looking forward to continued expansion.
Although relatively small at present, both accounts are seen as possessing great growth potential in the future.