At the completion of its media agency review, Tim Hortons has named UM as its new partner in Canada. The new contract went into effect January 1.

The Mediabrands agency confirmed the win, noting it’s a significant one for the team, but didn’t provide further details on the process. Tim Hortons and its owners, Restaurant Brands International, hadn’t responded to requests for additional information at press time.

Prior to the review, Mindshare Canada had worked with Tim Hortons in Canada.

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