By Jack Myers / MediaVillage
Kasha Cacy is U.S. CEO for UM, a media agency within the IPG Mediabrands organization. Before joining IPG almost a decade ago, Kasha spent time working at a creative agency, Ogilvy; a direct response agency, Wunderman; and she began her career at Accenture as “one of the original girls who code,” as she describes it. At Accenture, she joined the change management practice, so her early work understanding the dynamics of change have served her well. As part of the Leaders & Legends Interview Series, I recently spoke to Kasha about change in the media, advertising and marketing businesses, her role, and her vision for the future.