Are we seeing a fundamental shift in search? What implications could this have on search advertising?

Google has announced an AI chatbot, Bard, to rival the wildly popular ChatGPT. The program, which is built on the tech giant’s LaMDA conversational technology, is currently being tested by a select group of users, with plans to be made available to the public in a matter of weeks.

The announcement came just a day before Microsoft unveiled a new version of search engine Bing that incorporates ChatGPT. The big tech firm has agreed to invest billions of dollars into OpenAI, the company behind the chatbot, causing speculation that they would integrate the technology into Bing’s search function.

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